Astra Practice Partners

Brand Development and Marketing Strategy

Three companies, Dentist Management Corporation (DMC), Dental Commerce Corporation (DCC), and Moda Health Services merged to create a single entity to support the needs of busy dental practices.

The Goal:
Some of these companies had been supporting dental practices for 30 years, so we needed to develop a name and brand that reflected the best practices offered.

The Work:
We began by creating a brand framework to shore up mission, vision and values. From there, we developed a value proposition and tone. These set the stage to finalize the new company name: Astra Practice Partners. Once Astra was born, we developed the logo and overall brand look and feel. The brand launch was an event at the Oregon Dental Convention, the largest event for dental practices across the state.

The Result:
Astra took center-stage at the Oregon Dental Convention with a booth that was visible from across the convention center floor, drawing in visitors (and leads) with its striking features. Simultaneously, we developed AstraPracticePartners.com, as well as other sales tools that drove brand awareness and business leads.

Deliverables included:

  • Qualitative Research
  • Brand Framework
    • Naming
    • Brand Identity
  • Marketing Communications Strategy
  • Web UX/UI
  • Sales Collateral
  • Event Activation
  • PR Planning and Execution
  • Social Media Planning and Execution
  • Content Planning and Execution
  • SEM/SEO
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